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ST. PETERSBURG, Florida — Jurors in the Hulk Hogan sex tape case ignored a plea for mercy Monday and added another $25 million to the $115 million they already awarded ex-wrestler Hulk Hogan.

The jury deliberated nearly four hours before deciding on the punitive part of the case.

Hogan had sued Gawker, founder Nick Denton and former editor A.J. Daulerio for violating his privacy by posting a snippet of a sex tape.

The six jurors said that Gawker was liable for $15 million in punitive damages and Denton was liable for $10 million. Daulerio was found liable for an additional $100,000.