These are the most popular car colors in every state

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(iSeeCars) – When it comes to the most popular car colors, the answer is black or white according to a recent analysis by iSeeCars.com.

The study examined over 9.4 million cars on the road to determine the share for each color. White narrowly edged black as the nation’s most popular color by less than one percentage point.

Here are America’s most popular car colors:

Most Popular Car Colors – iSeeCars Study
Rank	Color	% Share
1	White	23.9%
2	Black	23.2%
3	Gray	15.5%
4	Silver	14.5%
5	Red	10.3%
6	Blue	9.0%
7	Brown	1.4%
8	Green	0.7%
9	Beige	0.4%
10	Orange	0.4%
11	Gold	0.3%
12	Yellow	0.2%
13	Purple	0.1%

Grayscale colored cars (white, black, gray, and silver) account for 77.1 percent of all vehicles on the road. White is the most popular car color for car buyers, accounting for 23.9 percent of all vehicles. “Apple helped popularize the color white with the launch of the iPhone, and consumers may associate it with being modern,” said iSeeCars CEO Phong Ly. “White is also one of the easiest car colors to maintain and surprisingly hides dirt better than most colors.” Black cars rank second at 23.2 percent, followed by gray in third and silver in fourth. “Consumers may prefer grayscale colored cars from a practicality standpoint since they are colors they are less likely to tire of,” added Ly.

The most popular non-grayscale cars are red in fifth and blue in sixth. “Red cars are commonly associated with sports cars, so sporty drivers may opt for this hue,” said Ly. “Subdued blue hues are likely a popular choice among consumers who want to stand out in the sea of cars in neutral colors without being too flashy.”

The remaining colors include brown, green, beige, orange, gold, yellow, and purple. Combined, these colors account for just 3.5 percent of cars on the road.

Car color also plays a role in a new vehicle’s eventual resale value. “Less popular car colors tend to depreciate less because they are more scarce in the used car marketplace, while grayscale colors depreciate close to average,” said Ly. “

Car Color Popularity by State

iSeeCars also examined the most popular car colors by each state, and only two colors are represented. Echoing national trends, white narrowly edged black as the preferred vehicle color in 27 states, while black was the top color in 23.

Due to the overwhelming popularity of white, black, gray, and silver cars, iSeeCars also determined the most popular color outside of these hues. Red was the most popular color in 38 states, while blue was the most popular in 12.

Most Popular Car Colors by State – iSeeCars Study
	Top Color	Top Non-Grayscale Color
State	Color	% Share	Color	% Share
Alaska	White	19.9%	Blue	12.2%
Alabama	White	25.4%	Red	10.7%
Arkansas	White	27.8%	Red	13.4%
Arizona	White	27.2%	Red	10.1%
California	White	27.7%	Blue	7.5%
Colorado	White	23.3%	Red	9.7%
Connecticut	Black	24.1%	Blue	10.7%
Delaware	Black	25.1%	Blue	10.6%
Florida	White	25.0%	Red	10.3%
Georgia	Black	24.3%	Red	9.6%
Hawaii	White	28.2%	Blue	8.1%
Iowa	Black	23.8%	Red	13.7%
Idaho	White	26.6%	Red	11.7%
Illinois	Black	26.1%	Red	10.7%
Indiana	Black	24.5%	Red	13.2%
Kansas	White	24.2%	Red	12.0%
Kentucky	Black	23.8%	Red	12.0%
Louisiana	White	26.5%	Red	8.8%
Massachusetts	Black	24.8%	Blue	9.7%
Maryland	Black	24.9%	Blue	10.4%
Maine	Black	23.8%	Red	11.7%
Michigan	Black	26.6%	Red	12.3%
Minnesota	Black	25.9%	Red	11.8%
Missouri	Black	24.0%	Red	12.2%
Mississippi	White	28.0%	Red	9.6%
Montana	White	24.7%	Red	13.1%
North Carolina	White	23.8%	Red	10.1%
North Dakota	Black	24.3%	Red	13.9%
Nebraska	White	24.4%	Red	13.9%
New Hampshire	Black	23.4%	Blue	11.4%
New Jersey	Black	25.7%	Blue	9.0%
New Mexico	White	26.2%	Red	11.1%
Nevada	White	26.2%	Red	8.9%
New York	Black	25.8%	Red	9.8%
Ohio	Black	24.5%	Red	12.4%
Oklahoma	White	25.0%	Red	12.9%
Oregon	White	24.5%	Red	9.5%
Pennsylvania	Black	22.5%	Red	11.4%
Rhode Island	Black	23.2%	Blue	9.7%
South Carolina	White	24.3%	Red	10.2%
South Dakota	White	23.2%	Red	14.1%
Tennessee	White	23.4%	Red	10.5%
Texas	White	25.3%	Red	10.3%
Utah	White	26.7%	Red	9.6%
Virginia	Black	23.0%	Blue	10.4%
Vermont	Black	22.1%	Red	13.0%
Washington	White	24.0%	Blue	9.6%
Wisconsin	Black	26.1%	Red	13.2%
West Virginia	White	23.3%	Red	14.5%
Wyoming	White	25.4%	Red	13.5%

What are the Most Colorful States?

iSeeCars further analyzed state data to rank states based on their shares of non-grayscale vehicles. The most colorful state is Vermont, while the least colorful state is Hawaii.

States with the Most Non-Grayscale Colored Cars – iSeeCars Study
Rank	State	Share of colors that are non-BWGS
1	Vermont	30.0%
2	West Virginia	29.7%
3	Wyoming	28.9%
4	Montana	28.6%
5	South Dakota	28.4%
6	Alaska	28.2%
7	Wisconsin	27.7%
8	Indiana	27.6%
9	North Dakota	27.4%
10	Maine	27.0%
11	New Hampshire	26.5%
12	Michigan	26.4%
13	Ohio	26.3%
14	Pennsylvania	26.3%
15	Nebraska	26.2%
16	Iowa	25.5%
17	Idaho	25.4%
18	Kentucky	24.8%
19	Minnesota	24.7%
20	New Mexico	24.6%
21	Kansas	24.5%
22	Missouri	24.5%
23	Virginia	24.5%
24	Delaware	24.4%
25	Oklahoma	23.6%
26	Maryland	23.5%
27	Illinois	23.5%
28	Arkansas	23.4%
29	New York	23.2%
30	Connecticut	23.2%
31	Colorado	22.9%
32	Florida	22.9%
33	Tennessee	22.8%
34	Washington	22.6%
35	North Carolina	22.6%
36	Rhode Island	22.2%
37	Oregon	22.2%
38	South Carolina	22.2%
39	Massachusetts	21.8%
40	Arizona	21.8%
41	Alabama	21.6%
42	Texas	21.4%
43	Nevada	21.4%
44	Georgia	21.0%
45	Utah	20.8%
46	Mississippi	20.1%
47	New Jersey	19.8%
48	Louisiana	19.6%
49	California	17.3%
50	Hawaii	17.1%

Most Popular Car Colors by Metro Area

In the 50 most populated metro areas in the United States, white and black are the only colors represented as the area’s most popular car color. White cars earn the distinction in 28 metro areas, while black is the most popular in 22. Similar to state data, red is the most popular non-gray color in most metro areas with 41. Blue cars are the most popular in nine.

Most Popular Car Colors by Metro Area
DMA	Top Color	% Share	Top Non-Grayscale Color	% Share
Albuquerque-Santa Fe, NM	White	25.6%	Red	10.9%
Atlanta, GA	Black	24.8%	Red	9.2%
Austin, TX	White	25.0%	Red	10.0%
Baltimore, MD	Black	25.3%	Blue	10.8%
Birmingham, AL	White	25.4%	Red	10.0%
Boston, MA-Manchester, NH	Black	24.2%	Blue	10.1%
Charlotte, NC	Black	23.5%	Red	9.4%
Chicago, IL	Black	26.5%	Red	9.4%
Cincinnati, OH	Black	24.4%	Red	11.3%
Cleveland-Akron (Canton), OH	Black	24.2%	Red	11.4%
Columbus, OH	Black	24.2%	Red	11.9%
Dallas-Ft. Worth, TX	White	25.2%	Red	9.6%
Denver, CO	White	23.1%	Red	9.6%
Detroit, MI	Black	27.0%	Red	11.1%
Fresno-Visalia, CA	White	27.2%	Red	8.7%
Grand Rapids-Kalamazoo, MI	Black	25.1%	Red	11.9%
Greensboro-Winston Salem, NC	White	24.8%	Red	10.4%
Greenville-Spartanburg, SC	White	23.9%	Red	10.6%
Harrisburg-Lancaster-York, PA	Black	21.4%	Red	11.6%
Hartford & New Haven, CT	Black	23.8%	Blue	10.5%
Houston, TX	White	24.5%	Red	9.5%
Indianapolis, IN	Black	24.7%	Red	13.0%
Jacksonville, FL	White	23.8%	Red	10.1%
Kansas City, MO	Black	24.4%	Red	11.2%
Las Vegas, NV	White	26.0%	Red	8.8%
Los Angeles, CA	White	28.1%	Blue	7.1%
Memphis, TN	White	23.7%	Red	10.4%
Miami-Ft. Lauderdale, FL	White	25.6%	Red	8.8%
Milwaukee, WI	Black	26.7%	Red	11.4%
Minneapolis-St. Paul, MN	Black	25.8%	Red	11.3%
Nashville, TN	Black	23.6%	Red	10.1%
New York, NY	Black	25.9%	Blue	9.1%
Norfolk-Portsmouth-Newport News,VA	Black	21.7%	Red	11.0%
Oklahoma City, OK	White	25.1%	Red	12.4%
Orlando-Daytona Beach, FL	White	23.9%	Red	11.3%
Philadelphia, PA	Black	24.0%	Blue	10.2%
Phoenix, AZ	White	26.8%	Red	9.8%
Pittsburgh, PA	White	21.8%	Red	12.1%
Portland, OR	White	23.6%	Red	9.1%
Raleigh-Durham (Fayetteville), NC	White	23.5%	Red	10.0%
Sacramento-Stockton-Modesto, CA	White	27.1%	Red	8.2%
Salt Lake City, UT	White	26.3%	Red	9.5%
San Antonio, TX	White	23.8%	Red	11.2%
San Diego, CA	White	27.4%	Red	7.5%
San Francisco-Oakland-San Jose, CA	White	25.0%	Blue	8.2%
Seattle-Tacoma, WA	White	23.2%	Blue	9.7%
St. Louis, MO	Black	23.7%	Red	12.2%
Tampa-St Petersburg (Sarasota), FL	White	24.2%	Red	11.3%
Washington, DC (Hagerstown, MD)	Black	24.0%	Blue	10.2%
West Palm Beach-Ft. Pierce, FL	White	25.6%	Red	9.5%

More from iSeeCars.com:

Methodology:

iSeeCars analyzed over 9.4 million one- to five-year-old used cars (model years 2014 – 2018) sold in 2019. The color of each car, as well as the location of sale, was tallied to determine the most popular car color nationally, in each state, and in each metro area.

About iSeeCars.com:

iSeeCars.com is a car search engine that helps shoppers find the best car deals by providing key insights and valuable resources, like the iSeeCars free VIN check reports. iSeeCars.com has saved users over $292 million so far by applying big data analytics powered by over 25 billion (and growing) data points and using proprietary algorithms to objectively analyze, score and rank millions of new cars and used cars.

This article, The Most Popular Car Colors originally appeared on iSeeCars.com.