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NEW ORLEANS (WGNO) — It’s a party with a purpose.

The purpose is simple.

And delicious.

That’s what’s happening at Bywater Bakery’s King Cake Block Party.

The purpose is king cake.

WGNO Good Morning New Orleans features reporter Bill Wood takes a bite from the festival.

For all you need to know to eat your way across the festival, just click right here, please.

You can buy king cake by the slice.

Or by the cake.

There’s no charge to attend.