Elon Musk has announced on Twitter that the platform will be rolling out a “view count” feature, in which users will be able to see how many people have viewed their tweet.
Musk said that the decision was made because “over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions,” and that it will show how “alive” Twitter is.
The Twitter owner and CEO compared the feature to that of video views on Twitter and other platforms. Musk also stated that the view count will be called “impressions”.
Musk later elaborated in another tweet, stating that the impressions, or view counts of the tweet, will be shown to all users, not just the user who posted the tweet, as a similar feature already exists within the platform in which “analytics” can be viewed.
The announcement of the new feature with an unstated release date comes after Musk stated Tuesday that he will be stepping down as Twitter CEO once he finds a replacement.
He made that decision after posting a poll in which he asked if he should remain as Twitter’s CEO. The majority of respondents voted “no.”
“I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams,” Musk wrote on Twitter.
Musk’s tenure as Twitter CEO has been fraught with controversy as the billionaire moved to slash Twitter staff, scale back on content moderation, and change the platform’s user verification system.